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You’ve probably noticed the number of CSS animation examples featuring on websites has been on the rise lately. Animation is one of the key web design trends of 2018. All over the web, designers are getting creative and using CSS animations to bring personality to their sites, explain complex ideas quickly and easily, and guide their users’ actions.

Evaluating the success of user experience strategies in a project requires a deep understanding of why decisions were made and what core goals motivated the project in the first place. Purpose is what provides context to data. Without that context, the data you review is always going to be clouded with your own personal bias and assumptions.

Here are 7 straightforward ways to impress your readers and turn them into paying customers or clients.